More products and services, whether food & beverage, apparel & accessories, household products, durables or entertainment, are reaching consumers around the world. At the same time, traditional segments are fading as wealthy consumers shop at discount stores, lower-end consumers experience luxury and all age groups buy online.

What will be the next successful retail concept? Which products are the winners in times of challenged consumer spending? What are the best marketing campaigns in developing markets?

• Size and project demand for various consumer products across fragmented outlets, organised retail and online channels
• Monitor competitors’ product portfolio, trade activities and price promotions across strategic markets
• Understand usage and attitudes towards specific products and brand attributes that matter so as to refine marketing to consumers
• Examine profitability performance through benchmarking and advise on optimum distribution operations
• Identify successful in-store marketing initiatives
• Devise a practical road-map for new product launch
• Identify, evaluate and recommend potential retail franchisees or acquisition targets
• Prioritize most attractive product/service segment given future addressable demand and competitive dynamics
• Identify and evaluate distributors for market territory expansion, new market entry or margin improvement