Market Entry Strategy

A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there.

Product Strategy

Product management strategy is an organizational lifecycle function within a company dealing with the planning or forecasting or marketing of a product or products at all stages of the product lifecycle.

Branding Strategy

Brand management is the application of marketing techniques to a specific , product line, or brand.

Competitiveness Strategy

Competitive Strategy is the 'relentless pursuit of victory' and topics include strategic thinking, competitiveness, innovation, vision, execution, critical thinking, positioning, and the art of warfare.

Media Strategy

Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves: identifying the characteristics of the target audience or market, who should receive messages and defining the characteristics of the media that will be used for the delivery of the messages, with the intent being to influence the behaviour of the target audience or market pertinent to the initial brief. Examples of such strategies today have revolved around an Integrated Marketing Communications approach whereby multiple channels of media are used i.e. advertising, public relations, events, direct response media, etc.

Sales Channel Strategy

Channels are the means by which you sell products to your customers. Channel strategy helps identify those sales channels and processes that yield the highest return for your company. Channel strategy includes recommendations for both identifying and managing channel partners.

Supply Chain Strategy

Supply chain strategy focuses on identifying and quantifying supply chain improvements and assisting clients in transforming their operations, from suppliers to the ultimate customer, to enable real strategic change and competitive advantage.