When you conduct a customer satisfaction survey, what you ask the customers is important. How, when , and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.

How You Ask Whether Customers Are Satisfied
There are many ways to ask your customers whether or not they are satisfied with your company, your products, and the service they received.
You can ask them:

- Face-to-face
As they are about to walk out of your store or office, ask them.

- Call them on the phone
If you have their phone number, and their permission, you can call them after their visit and ask how satisfied they are.

- Mail them a questionnaire
This technique has been used for a long time. The results are predictable.

- Email them a customer satisfaction survey
Be careful to not violate Spam laws
Email them an invitation to take a customer satisfaction survey

The key advantage of mystery customer techniques is their focus on direct measureable, and objective criteria based on observational research techniques. It focuses on what people do rather than what they say they do, would like to do, or are supposed to do.